Le Prunier — Growing in Partnership

Sometimes growing together means taking different paths.

We had formed an excellent creative partnership with Le Prunier and together created an award-winning package design for their new brand. Le Prunier’s growth skyrocketed, well out-pacing our own. Now we were faced with a difficult choice — if we tried to hold on to this partnership as it is, we might lose our own business in the process.

Our commitment to being conscious creators served everyone well. Instead of holding tightly to this partnership, we stepped up to help Le Prunier find the right team to handle their rebrand, and in the meantime, we shored up our own business and grew strategically. Today, Le Prunier is an international success, and our strategic growth has allowed us to resume our creative partnership.

Pictured below: Original Post Atelier branding and packaging work and new Post Atelier packaging work featuring revised branding.